How they work
- Built per platform account (e.g. LinkedIn member, Facebook Page, Threads profile)
- Stored against the platform account id (not only workspace)
- Applied when generating content, agent replies, and comment analysis
Where they’re used
In the app
Settings → Persona (or platform settings) — build, edit, or rebuild persona from profile data.API note
Persona builders live under platform-native routes (e.g./linkedin/persona, /facebook/persona/...). Unified publishing does not require sending persona fields — the backend loads the persona for the destination account when generating AI content.
Plan gate: personas_enabled (Pro).